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萬寶華企業管理顧問股份有限公司 - (知名美商) FMCG_通路行銷經理Trade Marketing Manager-202MC

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工作說明：: Merchandising solution:

1.Identify the opportunity gap of PAC report related to checkout penetration, share of shelf and OOS, work closely with KAM and filed sale team to provide solutions to capture business opportunity.

2.Create checkout merchandising solution for key channel.

3.Short term merchandising solution to enhance brand “pace and pop”

Customer marketing plan development and POSM:

4.Aligning with Sales and Marketing to ensure BTL activities tie in with Account business plan and Brand promotion calendar .

5.Initiate channel exclusive campaign tie in with store theme to capture business opportunities.

6.Provide a holistic plan includes trade promotion mechanics by channel and POSM plan for New Product launch and National thematic campaign.

7.Coordinate between Sales team and Marketing team for priority setting to maximize the trade investment effectiveness within limited resource for New product launch and National thematic campaign.

8.Source relevant premium/3rd agency support in running various trade promotion.

9.Provide pre-evaluation and financial assessment and consolidation of trade-specific promotion.

10.Provide promotion pack with timely support on pre-evaluation, design, production and logistic management.

Data Analysis:

11.Provide more in depth data analysis for store-by-store understanding based on historical perspectives (i.e sales/ Scan or ACN data) and competitor’s activities

12.Evaluate the effectiveness of promotion activities and how it impact ROI

13.Track competitor activities and analyse potential business opportunity

14.Translate market information into meaningful, fact-based presentations to merchandising team that drive positive business results.

Competitor tracking:

15.Host and keep a library of the KA pricing for both Wrigley and competitive items

16.Keep track on Market Intelligence on Competition Activities/Pricing and new launches
工作地點：: 台北市大安區
工作時間：: 日班說明：AM 9:00~PM 6:00
休假制度：: 週休二日
工作性質：: 全職
職務類別：: 行銷企劃人員、產品企劃人員、廣告／行銷企劃主管
工作待遇：: 面議
需求人數：: 1人
到職日期：: 不限
職缺更新：: 2015/10/13